Digital Natives Acquires JD Media Group
Toronto, Canada — May 28th, 2018 – Digital Natives Creative, a leading Toronto Digital Strategy and Product Design firm, announced today that it has acquired privately held JD Media Group, a digital and growth marketing consultancy based in Toronto. The acquisition will add a second division to Digital Natives, providing new, complementary service offerings for its clientele that includes a suite of digital marketing and advertising services.
Founded in 2015, Digital Natives is a fast growing Digital Agency with a very specific focus; building digital products people love. DN works on projects that have a varying range of users, businesses, and technologies, solving different digital problems for every client. Their tested process is built for this and allows them to produce great results for stakeholders and users alike.
The DN team understands that product launch is just the beginning. Upon launch, acquiring users and growing the product requires a specialized, dedicated team to create and drive marketing strategies.
“In acquiring JD Media Group, we inherited a team that shares the same data-driven, user-centric approach that we have for product design as they do for digital marketing. The addition of these highly valuable and complementary service offerings will ensure that our clients’ and users’ objectives are carried forward from product strategy and design to launch and user acquisition.”
– Ali Babul, CEO, Digital Natives
JD Media Group differentiated itself by focusing on the technical and data-driven aspects of marketing by using a test and iterate approach across multiple marketing channels at a smaller scale. After a set of strategies and tactics drove important business KPIs, the team would use those digital tactics to scale the most successful experiments, efficiently spending budgets with desirable results.
“The marriage of digital marketing and UX/UI services provides a significant advantage in creating and delivering the best possible digital experiences for clients and users. Often, a user’s digital journey begins from a marketing output and must be built cohesively with product to guide users through the entire journey. We’re looking forward to having our marketing team integrated directly with the product team to continue the success we have seen.”
– Julian D’Angelo, Head of Growth Marketing, Digital Natives
JD Media Group will join the Digital Natives team at their downtown Toronto headquarters. Digital Natives will continue to build digital products people love and accelerating growth in a digital world, collectively, existing to help companies think and act digitally.
The organization is looking forward to working with its clients on the forefront of digital capabilities in all things Strategy, UX, UI and Growth Marketing.
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