BRANDING | WEB DESIGN | WEB DEVELOPMENT

Five Points

Five Points Nashville Hot Chicken is one of the newest spots to hit the Toronto restaurant scene. They serve traditional Nashville Hot Chicken dishes that give every other fried chicken joint in the city a serious run for their money.

CASE STUDY

Five Points

Five Points

BRANDING | WEB DESIGN | WEB DEVELOPMENT

Five Points Nashville Hot Chicken is one of the newest spots to hit the Toronto restaurant scene. They serve traditional Nashville Hot Chicken dishes that give every other fried chicken joint in the city a serious run for their money.
Opening in the trendy Bloor-Dufferin area of Toronto, Five Points needed a complete brand and communication style that gave nod to its origins while defining what Nashville Hot Chicken means here in the Great White North.

The Five Points team went down to Nashville for a week to eat Hot Chicken and document the entire process. With its southern roots and the music scene being at the forefront, Nashville provided us with the canvas for us to begin.

We received tons of photos of classic Hot Chicken joints and even more pictures of Nashville’s night life. Our inspiration for the brand was to merge the classic hot chicken spots, the people, and the music scene and create a redefined visual definition of what the ‘Nashville Experience’ is.

Through the use of illustrations, we found a creative way to convey the hip and trendy vibe rooted in traditional styles. These illustrations formed the building blocks for the Five Points brand.

FUN FACTS

About this project

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All

TRIP TO
NASHVILLE

SHOTS OF MILK
CONSUMED/VISIT

FRIDAY NIGHTS
SPENT HERE

THE CALL

Let’s work together

Hi! My name is

I’m interested in
working together

Contact me by
email at

THE WRITINGS ON THE WALL

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