Five Points Nashville Hot Chicken is one of the newest spots to hit the Toronto restaurant scene. They serve traditional Nashville Hot Chicken dishes that give every other fried chicken joint in the city a serious run for their money.
STRATEGY | UX | UI
STRATEGY | UX | UINourished Babe empowers you to make optimal nutrition choices to aid both baby’s healthy development and boost mama’s wellness.
Through rapid prototyping, we created various concepts for how information should be displayed to expectant mothers. By testing this prototype, we found that our users needed a constant feedback loop about how they’re doing each and every day. Logging food intake is just as important, so we tailored the home screen to allow for quick input and constant feedback.
Our approach to design was to create a visual language that is both simple and elegant but also playful and unique.
We tested various design concepts with users and found that they reacted most positively with the design that eventually made it into the app.
nourished babe has successfully launched!
With the launch of the app, Nourished Babe has seen consistent downloads week-over week and as such, a significant growth in their active user base. With a successful product in market, Nourished Babe was able to attract the necessary investment to take their startup to the next level.
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