STRATEGY | UX | UI

nourished babe

Nourished Babe empowers you to make optimal nutrition choices to aid both baby’s healthy development and boost mama’s wellness.

CASE STUDY

nourished babe

nourished babe

STRATEGY | UX | UI

Nourished Babe empowers you to make optimal nutrition choices to aid both baby’s healthy development and boost mama’s wellness.
Nourished Babe needed help taking their concept to a full-fledged, in-market app.

Product design

Through rapid prototyping, we created various concepts for how information should be displayed to expectant mothers. By testing this prototype, we found that our users needed a constant feedback loop about how they’re doing each and every day. Logging food intake is just as important, so we tailored the home screen to allow for quick input and constant feedback.

User Interface

Our approach to design was to create a visual language that is both simple and elegant but also playful and unique.

We tested various design concepts with users and found that they reacted most positively with the design that eventually made it into the app.

nourished babe has successfully launched!

With the launch of the app, Nourished Babe has seen consistent downloads week-over week and as such, a significant growth in their active user base. With a successful product in market, Nourished Babe was able to attract the necessary investment to take their startup to the next level.

FUN FACTS

About this project

6 Months

121

89

0

FROM ENGAGEMENT
TO IMPLEMENTATION

PHONE CALLS

ARTBOARDS

PREGNANT
TEAM MEMBERS

THE CALL

Let’s work together

Hi! My name is

I’m interested in
working together

Contact me by
email at

THE WRITINGS ON THE WALL

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